Sportswear has changed ...
This slogan expresses the concept of sportswear today. At Hero, products are always evolving to meet our customers' expectations. For the Gulf markets, the weather in many areas can be humid and hot during some seasons, so we’ve provided special fabrics that don’t make sportsmen feel itchy and that doesn't absorb sweat, as well as to use ventilation fabrics that are very light and help to stay fresh all day long.
The company produces a new technology for its products under the name (Trick Tech), which makes the player dry during the match as the sweat evaporates out of the body and the fabrics don’t absorb it.
The company has paid as well special attention to casual clothes made from 100% high-quality Egyptian cotton.
The company is targeting various sports markets around the world and thus prepared special specifications for the European markets.
Hero Egypt is the official sponsor (Kit Sport/Sportswear) for the Egyptian National Basketball team during the 2017 FIBA World Cup.