Olympics in Japan and South Korea: The Symbiosis of Halal Food with the Travel Industry

12/01/2020

 

Travel industry a lucrative means for firms to penetrate the halal market For travelling consumers, “discovery” is increasingly a key component of customers’ experiences. Firms can expect travellers who follow the halal diet to become more exploratory with their food and drink choices as well, as long as their religious requirements are fulfilled.

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